(P2) Planning of a Cross Media Campaign
Name: Cody Watkinson Date: 25/01/ 23 Title of product being advertised: Bubble and fizz. Aims of brief: Increase sales of Bubble & Fizz by 10% overall. Objective of Brief: Increase sales by 10% in one mo n th and heighten the awareness of the brand amongst the target audience. Target audience of brief: 18–24-Year-olds, health conscious and enjoy outdoor activities. Explorer psychometric. Section 1: Evaluation of Brief Client Brief Issues - The logo must be completely finished in 7 weeks and within a budget of £10,000. This means that there must be budget restrictions to fit in the chosen amount, and generous planning should take place to make certain that the advertisement will fit between both of these listed constraints. They will also have to abide by the Laws and Regulations set for advertisements, for example, I will have to abide by the ASA's set of rules and guidelines for advertisements in the UK. For example, they would need to stick to copyright, by